Frequently asked questions.

We are a true thought partner for your life... not another task to manage. We don't wait for a list. We anticipate what's coming, own the outcome of every project, and build systems that create a rhythm.

That's actually where we differ most from a virtual assistant. A VA waits for you to hand off tasks and manage them along the way, which just moves the mental load around instead of lifting it. We do the opposite: we stay three steps ahead so you never have to do the delegating in the first place.

Mental load—also called cognitive labor or invisible labor—is the exhausting, never-ending to-do list you carry in your head: the constant anticipating, planning, and problem-solving that keeps a household running.

We don’t just take on tasks; we become thought partners who help carry that weight. By starting the conversations about upcoming needs and seasons, we extract the list from your brain so you can be present at home.

We take an active, investigative approach: anticipatory questioning to raise what you haven’t had time to consider, calendar auditing to spot issues before they happen, and life syncing to think through your specific season—summer camp registration, holiday travel, school transitions.

Our goal is to do the thinking so you only have to do the deciding.

We aim to provide maximum value while handling as little sensitive data as possible. We ask that you use a secure password manager and share access only for what a project truly requires.

We never touch Social Security numbers or direct bank account information. If a project needs that data, your house manager handles all the logistics so you only step in for the final step.

Our house managers are real people—not bots—hired across the United States. Many are former teachers, project managers, or career house managers. We pair you based on time zone, personality, and shared lived experience.

You are assigned one dedicated house manager who becomes a trusted member of your family’s team. They share knowledge with the wider team behind the scenes, but you always have one point of contact.

Yes. We don’t impersonate clients, but we make a wide variety of calls by disclosing that we work for you—scheduling appointments, managing vendors, and more.

We use Asana to facilitate all communication. You can log in any time to see task status, review details, make decisions, message your house manager, and add new requests.

In addition to Asana, you meet regularly—typically once a week—for progress updates, decisions, and brain dump sessions designed to move tasks out of your head and onto the list.

There are three tiers: 10, 15, or 20+ hours per month. Life has busy and quiet seasons, and the service is meant to move with yours.

If you exceed your monthly hours, you can add more incrementally at $55/hour. On our premium subscription, you keep a protected rate of $50/hour for additional time.

Never. There are no joining or annual membership fees, and you can cancel, pause, or change your subscription level any time with 30 days’ notice before your next billing cycle.

Absolutely. We proudly serve families and individuals of all structures, backgrounds, races, faiths, genders, sexual orientations, and abilities. Our work is built on respect, discretion, and supporting your home exactly as you define it.

We create systems that minimize stress at home and clear things off your list for good. Popular projects include meal planning, grocery delivery, appointments, family calendar management, travel booking, gift tracking, support for aging parents, and turning school emails into action items.

Yes! We love unique challenges: doing PTA volunteer work, digitizing old family tapes, and booking a llama for a wedding are all real examples. No request is too unusual.

100%. We’ve provided business support since 2018 through our sister business, Heron Works. If you want it counted as a business expense, we can roll your personal and business subscriptions into one.

We also offer fractional project management, podcast editing and production, social media management, and more.

Our services are 100% virtual—weekly video meetings, Asana, and email. We don’t provide on-the-ground support, but we help many clients hire onsite help including errand runners, babysitters, nannies, and cleaners.

Yes, and it’s one of our most common requests. We start with your requirements—reviews, price, availability, referrals—then contact vendors, track findings, and make a recommendation based on what matters to you.

You get every estimate we gather plus a summary, and from there we handle scheduling, communication, logistics, and even payments—closing the project only once you’re fully satisfied.

Many of our clients are working moms, and many aren’t. Our services are for anyone carrying a heavy mental load at home—you don’t have to be employed, partnered, or a parent to benefit. Plenty of clients also use us for their business, their aging parents, and work projects.